Grow · Performance Marketing

Performance Marketing Services in Mumbai: Google & Meta Ads for Leads

Over & All Tech provides performance marketing services in Mumbai, running Google Ads and Meta Ads campaigns that are judged on one thing: qualified leads and sales at a cost that works. We set up tracking properly, build landing pages that convert, and optimise every week. For a European education client our sales campaigns returned 7x+ ROAS across 22 countries, and lead campaigns delivered 300+ leads at under €7 each.

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Google Ads & Meta Ads
Conversion tracking done right
Landing pages by our developers
Weekly optimisation

ads.google.com

Leads

Cost / lead

Conv. rate

Illustration: a lead-focused ads dashboard

Trusted by businesses in India and worldwide

What we do

Performance marketing services

Paid campaigns built around your cost per lead, not clicks.

Google Ads management

Search, Performance Max and call campaigns for people ready to buy.

Google Ads services →

Social

Meta Ads (Facebook & Instagram)

Lead forms and retargeting that reach buyers before they search.

Meta Ads services →

B2B

LinkedIn Ads

Reach decision-makers by job title, industry and company.

LinkedIn ads management →

New

ChatGPT Ads

Sponsored placements in ChatGPT, self-serve in India since 31 Aug 2026.

ChatGPT Ads services →

Pages

Landing pages & CRO

Fast pages built to convert, by our own developers.

Tracking

Conversion tracking

GA4, GTM, GCLID and offline conversion import so platforms optimise for real leads.

Conversion tracking services →

The basics

What is performance marketing?

Performance marketing is paid advertising measured by results such as leads, sales or calls, rather than impressions. Campaigns run mainly on Google Ads and Meta (Facebook and Instagram), and budgets move towards whatever brings customers at the lowest cost. It depends on accurate conversion tracking.

Most wasted ad spend comes from broken tracking and weak landing pages. We fix both before scaling budgets.

At a glance

Service	Performance marketing / PPC
Includes	Strategy, setup, tracking, landing pages, optimisation
Proof	European education client: 7x+ ROAS across 22 countries, 300+ leads at under €7 each
Leads in	Usually within 2–4 weeks
Based in	Mumbai, India

Free ads audit

What your free ads audit covers

TrackingAre conversions real and complete?

Wasted spendSearch terms and placements

StructureCampaigns and bidding

AdsCopy and assets

Landing pagesSpeed and conversion

AudienceTargeting and exclusions

CompetitorsWho you're bidding against

PlanQuick wins and next steps

Our work

Performance marketing results

Education · Europe

European education client

+41.7%organic clicks

7x+ads ROAS

SEO, performance marketing and website management for an international education brand.

SEOGoogle AdsMaintenanceWordPress

Read case study →

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How we work

How we run your campaigns

Audit

Account audit

Tracking, spend and structure.

Fix

Tracking & pages

Conversions and landing pages.

Launch

Tight campaigns, clear budgets.

Optimise

Weekly optimisation

Search terms, bids and ads.

Scale

Report & scale

Scale what brings leads.

Performance Marketing Services in Mumbai process at Over & All Tech: 1. Account audit, 2. Tracking & pages, 3. Launch, 4. Weekly optimisation, 5. Report & scale — How we run your campaigns: 5 steps, explained by Over & All Tech.

Pricing

How pricing works

Every project is different, so we do not publish a single price. After a free 30-minute call we send a fixed quote with the scope, milestones and timeline in writing.

Fixed quote, no surprises

Scope, deliverables and price are agreed in writing before any work starts.

Pay by milestone

You pay as each agreed stage is delivered and approved, not everything up front.

What changes the price

The number of pages or features, integrations, content and design work, and the support you need after launch.

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Why Over & All Tech

Why choose us for performance marketing

Tracking first

GCLID capture and offline import, so Google learns from real leads.

Developers in-house

Landing pages and fixes in days, not weeks.

Lead quality focus

We optimise for qualified enquiries, not cheap clicks.

Your accounts

Ads accounts stay in your name.

International experience

7x+ ROAS across 22 countries for a European education client.

Weekly attention

Search terms, bids and ads reviewed every week.

FAQs

Performance marketing: common questions

How much should I spend on Google Ads?

It depends on your market and cost per click. We estimate it with Google's Keyword Planner before you commit.

What do you charge for ad management?

Ad spend is separate and paid directly to Google or Meta.

How fast will I get leads?

Usually within 2–4 weeks of launch, improving as campaigns learn.

Google Ads or Meta Ads?

Google Ads catches people already searching; Meta Ads reaches people before they search. B2B usually starts with Google; consumer products often do well on Meta.

Who owns the ad account?

You do. We work inside your account with the access you grant.