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Conversion Tracking & GA4 Setup Services

Over & All Tech provides conversion tracking services you can trust: GA4, Google Tag Manager, Google Ads and Meta conversions, server-side tracking and offline conversion import from your CRM. Because our developers do the work, forms, calls, WhatsApp clicks and sales are tracked correctly, and ad platforms learn from real customers.

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GA4 + Tag Manager
Google Ads & Meta CAPI
Server-side tracking
CRM offline import

Tracking map

Ad click
+ GCLID

→

Website
form / call

→

GTM → GA4
+ Ads + Meta

→

CRM: sale
→ offline import

Leads tracked

100%

Source known

Sales matched

Illustration: from ad click to sale, tracked end to end

Trusted by businesses in India and worldwide

What we do

Tracking and analytics services

Good marketing decisions need data you can trust.

Analytics

GA4 setup & audit

Events, conversions, consent and clean reports.

Google Tag Manager

One organised container for every tag and pixel.

Ads

Ads conversion tracking

Google Ads, Meta, LinkedIn and ChatGPT ads conversions set up correctly.

Server

Server-side tracking & CAPI

Meta Conversions API and server-side tagging for accuracy and speed.

Offline

Offline conversion import

Send qualified leads and sales from your CRM back to Google and Meta, using the GCLID.

Reporting

Looker Studio dashboards

One dashboard for leads, cost and revenue across channels.

The basics

What is conversion tracking and why does it matter?

Conversion tracking records the actions that matter to your business, such as form submissions, calls, WhatsApp chats and sales, and links them to the ad, keyword or page that caused them. It tells you which marketing makes money, and it teaches Google and Meta's bidding systems which clicks lead to customers. Without it, ad platforms optimise for the wrong people.

Common problems we fix: spam counted as leads, the same lead counted twice, calls and WhatsApp not tracked at all, and sales never reported back to the ad platforms.

At a glance

Service	Conversion tracking & analytics
Tools	GA4, GTM, Google Ads, Meta CAPI, LinkedIn Insight, Looker Studio
Advanced	Server-side tagging, offline conversion import, consent mode
Proof	Our own site: GCLID stored for 90 days and sent with every enquiry
Based in	Mumbai, India

Free audit

What your free tracking audit checks

GA4 eventsFiring and deduplicated?

ConversionsReal leads only?

Calls & WhatsAppTracked at all?

Ads linkingGoogle Ads and Meta connected?

ConsentConsent mode for EU visitors

UTMs & GCLIDCaptured with leads?

CRM loopSales sent back to ads?

DashboardOne view of cost and leads

How we work

How we set up your tracking

Audit

What's tracked today.

Plan

Tracking plan

Events, conversions, owners.

Build

Implement

GTM, GA4, ads, CAPI.

Test

Every event verified.

Report

Dashboard

One view for decisions.

Pricing

How pricing works

Every project is different, so we do not publish a single price. After a free 30-minute call we send a fixed quote with the scope, milestones and timeline in writing.

Fixed quote, no surprises

Scope, deliverables and price are agreed in writing before any work starts.

Pay by milestone

You pay as each agreed stage is delivered and approved, not everything up front.

What changes the price

The number of pages or features, integrations, content and design work, and the support you need after launch.

Get a Free Project Estimate

Why Over & All Tech

Why choose us for tracking

Developers do it

Tracking is code; our developers implement it properly.

We use it ourselves

Our own site captures GCLID and tracks every lead source.

Ads + analytics in one team

We set up tracking for the campaigns we run.

CRM-ready

We connect leads and sales back to ad platforms.

Privacy-aware

Consent mode and data rules for India and the EU.

Documented

You get a tracking plan, not a black box.

FAQs

Conversion tracking: common questions

Why don't my Google Ads leads match my CRM?

Usually because spam, duplicates or micro-actions are counted as conversions, and real sales aren't sent back. We clean up conversions and set up offline import.

What is server-side tracking?

Tracking that sends data from a server instead of only the visitor's browser, which is more accurate when browsers block scripts and faster for the website.

Do I need the Meta Conversions API?

If you spend meaningfully on Meta ads, yes. It improves the data Meta uses to optimise your campaigns.

Can you track calls and WhatsApp clicks?

Yes. Call and WhatsApp clicks become GA4 events and ad conversions.

Is tracking compliant with privacy laws?

We set up consent mode and follow India's DPDP Act and the GDPR for EU visitors. Final compliance advice should come from your lawyer.