SEO, performance marketing and website management for a European education client
How we delivered more than 7x ROAS across 22 countries, 300+ course leads at under €7 each and 41.7% more organic clicks, while keeping two websites running smoothly.
The challenge
The client offers specialised professional education programmes to learners worldwide. It needed its corporate and education websites to stay reliable, and it needed to reach the right international audiences to fill its courses.
What we did
Search engine optimisation
- Technical SEO and site-structure fixes
- On-page optimisation: titles, meta descriptions, search snippets
- Search-intent alignment for course and education pages
- Internal linking and high-intent keyword targeting
Performance marketing
- International audience targeting
- Lead-generation campaigns for education programmes
- Ongoing campaign optimisation
Website management
- Corporate and education website maintenance
- CMS management, updates and enhancements
- Technical troubleshooting and support
Results
Source: Google Search Console. Light bar = before, blue bar = after.
Performance marketing results
Sales campaigns returned more than seven times their ad spend across 22 countries, and lead campaigns in Europe brought in over 300 course leads at under €7 each, extending the programmes well beyond the client's existing audience.
Related services
At a glance
| Client | European education client (name confidential) |
| Industry | Professional education |
| Location | Europe |
| Services | SEO, performance marketing, website maintenance |
| Ads results | 7x+ ROAS, 300+ leads, under €7 per lead |
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