Grow · Meta Ads

Meta Ads Services: Facebook & Instagram Ads

Over & All Tech provides Meta Ads management services, running Facebook and Instagram campaigns for lead generation and online sales. We plan audiences, produce ad creative, set up the Meta Pixel and Conversions API properly, and optimise every week for cost per lead or return on ad spend.

Schedule a Free Call Get a Free Meta Ads Audit →

Free · No obligation · Reply within 24 hours · NDA on request

Facebook & Instagram
Lead forms & retargeting
Conversions API setup
Creative testing

adsmanager.facebook.com

Leads

CPL

ROAS

Illustration: a Meta Ads results view

Trusted by businesses in India and worldwide

What we do

Meta ads management services

Reach buyers before they search, then bring them back.

Leads

Lead generation ads

Instant forms and landing pages with qualifying questions.

Sales

E-commerce & catalogue ads

Advantage+ and catalogue campaigns for online stores.

Retarget

Retargeting

Bring back website visitors and video viewers.

Creative

Ad creative

Static, carousel and short video ads, tested weekly.

Tracking

Pixel + Conversions API

Server-side events so Meta sees your real results.

Click-to-WhatsApp ads

Ads that open a WhatsApp chat with your team.

The basics

Are Meta ads good for lead generation?

Yes, for many businesses. Meta ads on Facebook and Instagram reach people by interests, behaviour and lookalike audiences before they search, which makes them strong for consumer products, education, real estate and events. B2B can work too, usually with retargeting and lead magnets. Results depend on creative, targeting and accurate tracking.

Since browser tracking became less reliable, the Conversions API (server-side tracking) has become essential for Meta to optimise well.

At a glance

Service	Meta (Facebook & Instagram) ads
Formats	Lead forms, video, carousel, catalogue, click-to-WhatsApp
Tracking	Pixel + Conversions API
Best for	Education, real estate, D2C, services, events
First results	1–3 weeks
Based in	Mumbai, India

Free audit

What your free Meta ads audit covers

Pixel & CAPIAre events firing correctly?

AudiencesOverlap and exclusions

CreativeFatigue and winners

StructureCampaigns and budgets

Lead qualityForm questions and follow-up

Landing pagesSpeed and message

SpendWhere money is wasted

Plan30-day test plan

How we work

How we run your Meta ads

Audit

Account, pixel and creative.

Track

Pixel + CAPI

Reliable conversion data.

Create

Creative

Several angles to test.

Launch

Launch & test

Budgets on winners.

Scale

Lookalikes and retargeting.

Pricing

How pricing works

Every project is different, so we do not publish a single price. After a free 30-minute call we send a fixed quote with the scope, milestones and timeline in writing.

Fixed quote, no surprises

Scope, deliverables and price are agreed in writing before any work starts.

Pay by milestone

You pay as each agreed stage is delivered and approved, not everything up front.

What changes the price

The number of pages or features, integrations, content and design work, and the support you need after launch.

Get a Free Project Estimate

Why Over & All Tech

Why choose us for Meta ads

Tracking first

Pixel and Conversions API set up by developers.

Lead quality

Qualifying questions and fast follow-up, not cheap junk leads.

Creative testing

New angles every week.

Google + Meta together

One team plans both channels.

WhatsApp-ready

Click-to-WhatsApp for Indian buyers.

Your account

Business Manager stays yours.

FAQs

Meta ads: common questions

How much do Facebook and Instagram ads cost in India?

You set the budget. Your ad spend goes to Meta from your own ad account, so you can start small and scale what works. Our management fee is separate and depends on the number of campaigns and the creative needed; we quote it after a free call.

Do Meta ads work for B2B?

They can, mainly for retargeting and lead magnets. For direct B2B demand, Google and LinkedIn usually come first.

What is the Conversions API?

A server-side connection that sends conversions to Meta directly, making tracking more accurate than the browser pixel alone.

How do you improve lead quality?

Qualifying questions, better targeting, excluding junk sources and quick follow-up by WhatsApp or call.

Related services

ParentPerformance MarketingPerformance marketing services in Mumbai Paid adsGoogle Ads ManagementGoogle Ads services Paid adsLinkedIn AdsLinkedIn ads management MeasureConversion Tracking & AnalyticsGA4 & conversion tracking setup

Get in touch

One step away from your idea to product

Not sure what you need yet? That's fine. Tell us about your idea and we'll help you work out the best way to build, launch or grow it.

Schedule a Free Call

Tell us when suits you and we'll call you for a free 30-minute chat. We'll listen, answer your questions and suggest next steps.

Send a Message

Prefer to write? Tell us about your idea. A short note is enough.

WhatsApp or Call

Want a quick answer? Message or call us directly.

WhatsApp+91 81088 49398 · quick replies
Call+91 81088 49398
Emailsupport@overandalltech.com

Chat on WhatsApp

✓ Free · ✓ No obligation · ✓ Reply within 24 hours · ✓ NDA on request